Your campaign will be more successful if you make more videos. As you upload and promote more and more videos, your target audience will look forward to your latest and greatest offerings. It also increases your visibility as you tap into new issues.
Remember that actually making the video is just half the battle. Promotion and advertising is just as important. If you market your videos well enough, you can get a 900% increase in your subscriber base in a relatively short time. Make good content, but also make sure people know it is up.
If you're selling a product, create a video which tells your customers how to use the product. You can start with opening the box, run through how to put it together, and then show them how they can use it. This will make them appreciate how much you respect your customers.
Find the right person for the video. Perhaps you are not as comfortable in front of the camera as you need to be. Speak to your employees, or perhaps your friends, to find someone who can be an effective cheerleader for your company. This will enhance the promotion of the product and get more people to view.
Interviews make great videos. Have a friend or a colleague interview you if you want to give some details about your business and products or interview some customers if you want to share some original reviews of your products. If possible, find an expert in your field who is willing to be interviewed on your products.
Product manufacturers or resellers should create videos showing how the product can be used in alternative ways. For example, while duct tape is great for ducts, Duck Tape has created how-tos for a million other projects, even how to create a wallet! This leads to amazing viral video success on their part.
When producing a video testimonial for your products, let your satisfied customers do the talking. Instead of creating a 100 percent scripted dramatization, their explanation allow the customer to speak openly and naturally about their experience. Many consumers prefer to rely on personal testimonies over the canned words of a salesperson or marketer.
If you want to create videos of yourself talking to your audience, keep in mind that your appearance and diction are important. Take the time to do your hair, pick some nice clothes and apply some makeup. Make sure the lighting works to your advantage and do not hesitate to do multiple takes if your diction is not perfect.
It takes creativity to survive in business, and video marketing is a very creative way to get the word out about your company. Use the tips of this article as well as your own research and get started. Video marketing could be just what your business needs to really take off!